Strategic Management in the Digital Age: Challenges and Opportunities for E-Commerce Businesses
Volume 2 Issue 2 ( April - June ) 2024 OPEN ACCESS
Strategic Management, E-Commerce, Digital Transformation, Competitive Strategy, Consumer Behavior, Data Analytics.
The rise of digital technologies has significantly transformed the business landscape, especially in the e-commerce sector. This research investigates how strategic management frameworks are being adapted to the unique challenges and opportunities presented by the digital age. Through a combination of literature review and empirical analysis, the paper identifies key areas where e-commerce companies are facing challenges, including competitive pressure, cybersecurity, and changing consumer expectations. At the same time, it explores how digital tools such as data analytics, AI, and e-commerce platforms are providing new opportunities for growth and operational efficiency. The study concludes by proposing a conceptual framework for integrating traditional strategic management theories with modern digital transformation practices.